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Distribution and dissemination of leaflets (advertisements) in supermarkets, shopping malls
One possible way of handing out leaflets is leafleting near shopping centers and hypermarkets. Very often people pass by shopping malls and never get into it, they just do not think that there might be something useful for them.
Promoters handed out leaflets to people who are close to the store. Thus, the person who received the flyer, going in the direction of the shopping center, reads a leaflet, if the information contained in it, will interest him, he decides to look into this center, because he still passes. Here it is necessary to take into account the weather conditions (the same applies to the distribution of leaflets in other places of city streets). If it’s cold outside and the rain, people hurry about their business and do not want to stay near the promoter, no leaflets in such moments they are not interested.
Distribution and distribution of leaflets on the streets
The city streets are always filled with people who are somewhere in a hurry. But even when people are in a hurry, many of them still, there is a minute to take a flyer at the promoter and explore it on the road. Distributing leaflets on the streets, you can send this type of advertising to the exact audience that you need, for example, hand out leaflets only men or only women, young or elderly people, etc. You can distribute flyers in those parts of the city, in which advertising can be more effective this way, you can get only those customers that you need and which are likely to be interested in the promoted product or service.
General advice on leafleting
1. The leaflet shall be drawn up so that only when he saw her, the man immediately knew what and how much he offered. In this case, a larger number of leaflets fall into the hands of those for whom at this point actual advertised product or service (basic information you want to convey to the consumer audience: the change in prices/raffle prizes/opening of a new shop/salon, etc. Address of your company/salon/agencies, etc., phone number, directions, schedule and hours of work, your logo, etc. It should be written in a large, legible font and even from far away stands out information/pictures).
2. The size of the leaflets should not be very small. It is better if the leaflets will be colored, not two colors – easy to attract attention. At the same time, do not forget about the style and harmony of colors, images, etc.
3. It is desirable that in addition to your advertising information leaflet contained and information useful character, for example, the underground circuit, a calendar for the current year, congratulations on the upcoming holiday, etc. In this case, there is a high probability that, due to the presence of this information on the flyer, the consumer does not throw it into the nearest trash can, and will keep for a longer period.
4. It is necessary to choose the most accurate place handing out leaflets. In selected areas of distribution should not be just a lot of people, but also the high density of the target audience.
5. It is necessary to choose the right time, handing out leaflets. Handing out leaflets in the metro better in the afternoon or evening. At this time, people are not in such a hurry in the morning, late for work, and so they are more susceptible to denounced by them to information.
6. It is necessary to conduct a preliminary training for promoters, which are variants of chants-zazyvalok your potential customers, and promoters are produced certain skills: by the reaction to these slogans are people passing by “sift” the crowd, “catching” of her target audience of consumers advertised product/service. In addition, after parsing the training material in question-answer mode, the promoters have information much better than after a simple reading it. Then the basic questions of potential customers promoters can respond immediately, thus facilitating the adoption of the necessary client problem solving.
7. We need to take care of a sufficient number of promotional products in stock, it has not turned so that in case of increased demand for the product/service in the course of this promotion promoters will not be able to meet its information due to the fact that the stock ran out leaflets.